1,000,000 RUNNERS
30 SPRINTER VANS, 25 CITIES, 8 LANGUAGES

DESIGN

PRINT

LOGISTICS

When the “on the ground” marketing campaign for Nike’s upcoming worldwide 10K race fell apart, Nike knew exactly who to call. In just 10 DAYS, IMPOSSIBLE was able to complete design and production as well as the coordination/management of printing, shipping and installation of materials for 30 Sprinter vans in 12 different countries on four continents.

IMPOSSIBLE used its extensive international network of vetted qualified partners to pull off this massively important project for Nike. From vehicle and asset management to language translation services, we provided an 11th-hour deadline with the same attention to detail you would expect from one of the world’s most recognizable brands.

NIke