Michael Mankowski (Global Art Director, NIKE) called us in the middle of the night in a bit of a panic; The Olympic time trials were being held at the birthplace of Nike, on the very track that Bill Bowerman and Steve Prefontaine shocked the world, and the visual communications program was in trouble. It was less than 30 days before the opening shot and they were in real danger of failing to deliver their signature 30 Years of Olympic sports presentation.
IMPOSSIBLE dropped everything, formed a coup, and took the helm from Wieden+Kennedy (Nike AOR). Coming in under budget and on-time (actually early, if you can believe it!), our merry band of misfits turned out a stunning visual program worthy of the historical greats that made it possible.
These buses were shipped to Bejing China to be displayed trackside at the Games of the XXIX Olympiad, and can now be viewed at Nike HQ.
IMPOSSIBLE worked with NIKE to quickly learn their production management system, approval process and then dove into the NIKE archives to flesh out the most pivotal moments from NIKE’s storied Olympics history.
IMPOSSIBLE produced 3-dimensional renderings of the VW buses in order to design, print and install a completely seamless wrap. We created one giant print which started at a corner of the bus and wrapped around the entire bus, terminating exactly where it started. This process allowed us to warp the graphics to account for the variation in shapes of the bus and produce a perfect wrap. A true industry first.
IMPOSSIBLE worked with multiple production and development vendors to fabricate the structure for the environmental graphics and vehicle wraps. We used custom built printers that were engineered to burn images into the wood and transfer latex paint in a single pass.