IMPOSSIBLE Graphics Creative Director, Benjamin74, is the progenitor of the “Boat Wrap”. While serving as Art Director for Troy Lee Designs in Corona, California, Ben bought a brand new boat with horrible tribal graphics and realized that the boat industry was ready for a shakeup. Cut to 2007, Mastercraft Boats launched 13 of Benjamin74’s factory wraps at the California Boat show. During that same year, Benjamin74 created the original “Wrap Program” and over a decade later you can walk into a wake/ski dealership and see a derivative that program.
Absolute Visual Supremacy. This is our Moto, we source the most powerful visuals from leading designers and artists in the action sports industry, street art scene, and gallery fine art. We redefined the boat as an artistic statement and made it an approachable form of self-expression.
The Mastercraft program was so successful it was adopted worldwide. We have designed and produced thousands and thousands of boat wraps all over the world, from Dubai to Ireland, and Melbourne to Bali.
36pg install instructions. Sound like overkill? Prob why we were not only the first to market but also patent holders on the process.